Getting your company listed in the organic section (non-paid listings) of the search engines comes down to two core factors.

It is important to understand how search engines work. This includes the process of crawling and indexing, plus the concept of page rank as well.

There are three core components of the Search Engines Results page: Paid/PPC Listings, Map Listings and Organic Listings

Without a properly designed and functioning website, a lot of your marketing efforts will go to waste. Before you look at online marketing options you must have your website up and running properly.

The fundamentals of all types of marketing come down to Market, Media and Message.