Chris London

How to Optimise for Ranking in the Organic Listings

Step 1 – Build the website and obtain more placeholders on the major search engines.

A typical services website has only 5-6 pages (Home – About Us – Our Services – Testimonials – Contact Us).

That does not create a lot of indexation or placeholders on the major search engines. Most service providers, for example, provide a wide variety of services.

By building out the website and creating separate pages highlighting each of these services offered (combined with city modifiers), a business can get listed on the search engines for each of those different keyword combinations.

Here is an example:

Main pages:

  • Home
  • About
  • Contact Us

Sub-pages for each service:

  • Residential Fencing
  • Commercial Fencing
  • Security Fencing
  • School Fencing
  • Agricultural Fencing
  • Gates

Businesses often provide services in a large number of locations outside of their primary location. In order to be found on the major search engines for EACH of those sub-locations, additional pages need to be created:

Sub-pages for each sub-location serviced

  • Fencing Reading
  • Fencing Bracknell
  • Fencing Slough
  • Fencing Windsor etc.

Step 2 – Optimise Pages for Search Engines:

Once the pages and sub-pages are built for each of your core services, each page needs to be optimised from an SEO perspective in order to make the search engines understand what the page is about.

Here are some of the most important items that need to be taken care of for on-page search engine optimisation:

  • Unique Title Tag on each page
  • H1 Tag restating that Title Tag on each page
  • Images named with primary keywords
  • URL containing page keyword
  • Anchor Text on each page and built into Footer
  • XML Sitemap should be created and submitted to Google Webmaster Tools and Bing Webmaster Tools

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